Strategic Alliances Redefine Miami Swim Week: Mana Fashion Partners with Inexmoda and SwimShow to Expand Global Reach for Designers.

This marked the first official partnership between Mana Fashion and SwimShow, a collaboration aimed at spotlighting exclusive brands, emerging designers, and e-commerce ventures in swimwear and resort fashion. With a curated selection that offered a fresh perspective, the Biscayne Showroom infused new energy and innovation onto the show floor.

Mana Fashion kicked off the first day of SwimShow with a lively Buyers Breakfast, setting an inviting tone for the day ahead. Catered by Maman, the breakfast provided guests with a carefully crafted dining experience while they previewed collections from standout designers such as Dur Doux, Noblesse Oblige, 04651, Ele Collection, Lina Lemus, Laino, Ania Designs, and Sijam Sleiman.

As part of SwimShow’s thought leadership programming, Mana Fashion hosted a forward-thinking panel discussion examining how AI and data are revolutionizing the fashion value chain. The panel highlighted how AI enhances—not replaces—human touchpoints in luxury retail, as noted by Tatiana Ferreira. Tim Baxter emphasized the power of turning data into action to accelerate speed-to-market, while Julie Aurélie Evans underscored the importance of tech-driven consumer feedback in making smarter, more sustainable buying decisions. The takeaway: fashion’s future belongs to retailers who think and build like tech companies.

Adding to its impact, Mana Fashion partnered with Colombian fashion authority Inexmoda to launch Colombiamoda Miami during Swim Week, bringing 20 standout Colombian brands into the U.S. wholesale market during Miami Swim Week. As part of Inexmoda’s Transforma ecosystem, curated Colombian brands including ANTHIA, Tinta Latina, Bless HS, Mayorga, Plissé, and Simona showcased their collections inside Mana’s Biscayne showroom. The space served both business-to-business and business-to-consumer segments, providing designers increased visibility and valuable networking opportunities.

While Mana championed wholesale commerce, its collaboration with Malva, a multi-brand fashion department store, established a direct bridge to the end consumer. Known for curating brands with strong identity and uniqueness, Malva launched its Malva Online platform in the United States with a dedicated Colombiamoda section, further amplifying the reach of Colombian fashion.

Through this initiative, Inexmoda reaffirmed its commitment to  building business capabilities and creating strategic opportunities for brands to grow internationally.  Its alliances with Mana Fashion Services and Malva not only broadened the global reach of Colombian brands but also established a sustainable, talent-driven model for international expansion.

The collaboration provides participating brands with ongoing support, business training, and showroom access beyond the duration of Swim Week, helping them build long-term international market presence.

In May 2025, Mana Fashion launched the Biscayne Showroom — a dedicated space designed to empower brands through strategic market positioning and enhanced visibility. Their partnership with SwimShow that same year built upon this mission, amplifying brand exposure and creating new business-to-business opportunities. The launch of Colombiamoda Miami further solidified Mana Fashion’s commitment to establishing industry-leading showrooms in the city.

The opening of the Biscayne Showroom in May 2025 solidified Mana Fashion’s long-term commitment to empowering global brands through strategic positioning and industry connectivity. The SwimShow partnership built upon this mission, driving buyer engagement, increasing brand visibility, and creating meaningful business opportunities.

Together, SwimShow, Inexmoda, and Mana Fashion are creating a new framework for how global fashion is discovered, distributed, and celebrated, starting with Miami.